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Photo ads usually encompass a single picture which is ideal for boosting brand awareness and encouraging users to purchase. It is regarded as the basic and simplest form of ad that can be posted on Instagram. It must be obvious enough to convince and persuade people. For this, you can use both square and landscape pictures.
Explore ads procure entrepreneurs with an opportunity to directly reach users who care for new means to immerse with their interests. This type of ads are placed under Instagram’s Explore tabs. These ads only emerge after a user clicks on an Explore photo or video. Hence, this can increase their odds of a conversion.
A video ad is a short clip that is used to facilitate a brand, product, or service which encompasses a link to your website or some data that encourages your consumers to invest in your brand. Also, they are illustrated by a tiny white video graphic in the top right corner of the post. This can be up to 60 sec long and can be either a square or landscape form.
With collection ads one presents their brand and numerous commodities in Instagram Feeds and Stories. When a user clicks on this, they could see a full-screen landing page that encourages them to browse and purchase the products. This can also help the entrepreneurs identify their objectives and will facilitate the building of an immersing visual content campaign.
Entrepreneurs can create such stories to announce flash sales, demonstrate product’s usage and share stories in a series of photos and videos. With this layout one can track which format is enacted adequately and use that to propel the rest of the digital advertising undertakings.
Carousel ads concentrate on offering several photos in a single post that allow users to scroll through all at once. This is particularly helpful for businesses that advertise multiple products or attempting to demonstrate multiple uses of a single product.